18 Best Essential Social Media Marketing Apps You Need 2023

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Social media marketing apps are a powerful way to promote your brand, products, or services to a large and engaged audience. However, managing multiple social media platforms can be challenging and time-consuming. That’s why you need some essential apps on your smartphone to help you create, schedule, monitor, and analyze your social media campaigns. Here are the top 18 apps that every social media marketer should have on their smartphone.

Buffer – Social Media Marketing Apps

This app allows you to manage multiple social media accounts from one dashboard. You can create and schedule posts, track performance, and collaborate with your team. Buffer supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest. You can also use Buffer to optimize your posts for the best times to reach your audience and to measure the impact of your social media strategy.

Buffer has a free plan for up to three accounts and 10 scheduled posts per account, and paid plans starting from $15 per month for more features and accounts.

Canva – Social Media Marketing Apps

This app helps you design stunning graphics for your social media posts. You can choose from thousands of templates, fonts, icons, and images, or create your own from scratch. Canva makes it easy to resize your graphics for different platforms and formats, such as stories, reels, carousels, and more.

You can also use Canva to create logos, flyers, posters, invitations, and other marketing materials. Canva has a free plan with access to over 250,000 templates and 5GB of storage, and paid plans starting from $12.95 per month for more features and resources.

Hootsuite – Social Media Marketing Apps

This app is similar to Buffer, but with more features and integrations. You can monitor and respond to comments, messages, and mentions, as well as access analytics and reports. Hootsuite supports over 35 social media platforms, including Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Reddit, and more.

You can also use Hootsuite to discover new content ideas, run social media ads, and manage your online reputation. Hootsuite has a free plan for up to three accounts and 30 scheduled posts per account, and paid plans starting from $19 per month for more features and accounts.

Sprout Social – Social Media Marketing Apps

This app is a comprehensive social media management tool that offers everything from content creation and scheduling to engagement and analytics. You can also use it to generate leads, manage customer service, and measure ROI. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and more.

You can also use Sprout Social to conduct social listening, create custom reports, and automate workflows. Sprout Social has a free trial for 30 days, and paid plans starting from $99 per user per month for more features and accounts.

Later – Social Media Marketing Apps

This app is specifically designed for Instagram marketing. You can plan and schedule your posts, stories, and reels, as well as discover the best hashtags, captions, and times to post. Later supports Instagram, Facebook, Twitter, and Pinterest. You can also use Later to create shoppable posts, analyze your competitors, and collaborate with your team. Later has a free plan for up to one account and 30 posts per platform per month, and paid plans starting from $9 per month for more features and accounts.

Unfold – Social Media Marketing Apps

This app helps you create beautiful stories for Instagram, Facebook, Snapchat, and TikTok. You can use various templates, fonts, stickers, and filters to make your stories stand out. Unfold has a free plan with access to over 150 templates and 25 fonts, and paid plans starting from $2.99 per month for more features and resources.

InShot – Social Media Marketing Apps

This app is a powerful video editor that lets you trim, crop, rotate, merge, and add effects to your videos. You can also add music, text, stickers, and emojis to your videos. InShot supports various video formats and resolutions and allows you to export your videos in HD quality. InShot has a free plan with ads and watermarks, and paid plans starting from $2.99 per month for more features and no ads or watermarks.

Lumen5 – Social Media Marketing Apps

This app is a video creation platform that turns your blog posts or articles into engaging videos. You can choose from various themes, styles, music, and voiceovers to customize your videos. Lumen5 uses AI technology to analyze your content and generate relevant visuals and captions. Lumen5 has a free plan with access to over 10 million media files and 480p video quality, and paid plans starting from $19 per month for more features and higher video quality.

BuzzSumo – Social Media Marketing Apps

This app helps you research and analyze the most popular content on any topic or niche. You can find out what type of content performs best on different platforms, as well as identify influencers and competitors. BuzzSumo also shows you the social engagement, backlinks, and shares of each piece of content. BuzzSumo has a free plan with limited searches and results, and paid plans starting from $99 per month for more features and unlimited searches and results.

Feedly – Social Media Marketing Apps

This app is a news aggregator that lets you follow your favorite blogs, websites, podcasts, and YouTube channels. You can organize your feeds into categories and discover new sources of inspiration for your content. Feedly also integrates with other apps such as Buffer, Hootsuite, Evernote, and more. Feedly has a free plan with access to up to 100 sources and three feeds, and paid plans starting from $6 per month for more features and unlimited sources and feeds.

Grammarly – Social Media Marketing Apps

This app is a writing assistant that checks your spelling, grammar, punctuation, and tone. You can use it to improve your writing skills and avoid mistakes in your social media posts.

Plannthat – Social Media Marketing Apps

Plannthat is the ultimate social media scheduler and planner for busy marketers. Whether you want to grow your Instagram, TikTok, Facebook, LinkedIn, or Pinterest account, Plannthat can help you create, schedule, and optimize your posts with ease. With Plannthat, you can access a range of features such as drag and drop grid, auto posting, hashtag suggestions, analytics, and more.

You can also use Plannthat’s free link-in-bio tool to drive more traffic to your website or blog. Plannthat is trusted by over 3 million brands around the world who use it to save time, increase productivity, and boost their social media presence. Try Plannthat today and see the difference it can make for your business.

Bitly – Social Media Marketing Apps

Bitly is the ultimate URL shortener and link management platform for social media marketers. With Bitly, you can create, share, and track custom short links that are easy to remember and promote your brand. Bitly also offers features such as QR Codes, Link-in-bio pages, analytics, and integrations with over 800 apps.

Bitly is trusted by over 500K global paying customers and 5.7M monthly active users who use it to save time, increase productivity, and boost their social media presence. Whether you want to grow your Instagram, TikTok, Facebook, LinkedIn, or Pinterest account, Bitly can help you achieve your goals. Try Bitly today and see the difference it can make for your business.

Mention – Social Media Marketing Apps

This app is a social media monitoring tool that lets you track what people are saying about your brand, products, or competitors online. You can also respond to mentions directly from the app or assign them to your team members.

HubSpot – Social Media Marketing Apps

HubSpot is the leading CRM platform for businesses that want to grow better by focusing on the most important thing: their customers. With HubSpot, you can access a range of products for marketing, sales, customer service, content management, and operations. Each product in the platform is connected to the same CRM database, providing you with a deep insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together.

Google Analytics – Social Media Marketing Apps

This app is a web analytics tool that lets you measure the traffic and performance of your website or blog. You can also use it to track the effectiveness of your social media campaigns and optimize them accordingly.

Facebook Ads Manager – Social Media Marketing Apps

This app allows you to create and manage your Facebook ads from your smartphone. You can set your budget, target audience, and ad creative, as well as monitor and adjust your campaigns in real-time.

TikTok Ads Manager – Social Media Marketing Apps

This app is similar to Facebook Ads Manager but for TikTok. You can create and run ads on the popular video-sharing platform, as well as access analytics and insights.

These are 18 Best essential social media marketing apps for your smartphone. By using these apps, you can save time, increase productivity, and boost your social media presence. Try them out and see the difference they can make for your business.

Good luck! MMO team